“C4—Building the Powerful Team is one of the most compelling and relevant topics for the times. The C4 concept is explosive (in the best possible way) easy to read and apply, and accessible to all levels.”
- Mark C. Thompson, NY Times bestselling co-author of Admired, Success Built to Last, Now Build a Great Business, and he’s the world’s #1 collaboration coach in the Global Gurus and Thinkers50.
“A fantastic true tale of one marketing team’s trials and triumphs. You’ll feel part of the ups and downs as they go through dysfunction, firings, restructuring and a merger - Yet fully empowered by the expert coaching of the authors and the C4 model. Perhaps once in your career will you experience a truly powerful team. But the wisdom and concepts in this book can make it a regular occurrence. An engaging read that is hard to put down!”
- Brian O. Underhill, Ph.D., PCC, Founder & CEO, CoachSource
"I've always thought that the best way to lead a team is to show them what "Great" looks like. Marshall and Jack did exactly this in C4—Building the Powerful Team! I was able to clearly see the development of the team dynamics and how they ultimately achieved Powerful Team status. More importantly, the reader will realize the amazing benefits of what success looks like when a Powerful Team is formed. I will be using lessons from the book to strive to help teams I'm a part of become Powerful!"
- Kevin Lupowitz, Head of Technology, Paxos
“C4—Building the Powerful Team is an excellent, engaging read on a topic that is often theoretical and sometimes hard to put into practice. Using a real-life case study, authors Jack Levitt and Marshall Calman do a terrific job of sharing a simple, powerful model by bringing it to life using real human stories and interactions in an actual business setting. The chapters are easy to read stories and told in a manner that compels the reader to keep going to see what happens next. It's highly effective storytelling combined with invaluable reflections from the two coaches. Most books on this topic are simply theoretical but the way in which these authors used the real-life case study made it infinitely more relatable and relevant to my own team experiences. I also appreciated the honest ways in which they shared the true challenges of implementing new teaming exercises and the very real ups and downs of the teaming journey. Highly recommend this as a must-read for anyone managing people and looking to build a powerful team - I wish I had it when I first started managing teams! ”
- Karuna Rawal, Chief Marketing Officer Nature’s Fynd
"Ideation and execution are two entirely different skill sets required in both building and running a company. Learning the language of your team and understanding the constituent dialects are immensely important if you want to raise your team to an optimal level. What Jack and Marshall have created in the C4 model is nothing short of the Rosetta Stone for team dynamics. Regardless of which "C" you are focusing on, their approach acts as both a steady hand in the process as well as the innovative "push-pull" to allow your team members to grow and attain not only their best, but also that of the whole group."
- Alain Van Loo, Founder, Assetive
"Jack and Marshall put together an easy to read, insightful and actionable book on team building. I truly believe the insights shared in this journey will resonate with everyone -- regardless of team size you come from or industry you operate in. I'd have a hard time believing anyone could walk away from this book not feeling more informed around what it takes to build and sustain a successful team!"
- Jeff Summers, Managing Director, Genos North America
"Jack and Marshall have developed a must read for leadership teams in all organizations. Whether you focus on the C4 principles, or become captivated by the transformation of the marketing team, readers will take away actionable steps to establish a powerful team laser focused on results."
- Michael Vinella, PhD, Past President NJ Principals and Super
"Wow…. Being a part of a POWERFUL team doesn’t come easy and it doesn’t happen for everybody. Once you experience it, you treasure it and you protect it, fiercely. Reading this book was like reading my diary. I still miss it."
- “Kendall”, Character from the book
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